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Culture Trip

 

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During my time at Culture Trip I got the opportunity to work on many projects, often doing branded work for clients such as British Airways, Diageo, GoPro, and Weekday.

For this project I was asked to create an identity for Culture Trip’s activation at SXSW Festival in Austin, TX. The idea was to create a super simple design language that allowed for the simple messaging to cut through and the brand’s personality to shine.

 
 
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I drew a series of illustrations and used these as the basis of the identity, with a playfulness that would draw peoples attention to the event’s.

 
 
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